Let's face it, most solopreneurs put marketing on the back burner, something they get to only once they've put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they've sent every client what they promised to send. Yes, it's really important to do all of these things; however, you've got to realize that if you don't MAKE the time for your Client Attraction (i.e., Marketing), then you're simply not going to attract all the clients you need. Make sense?
The good news is, it doesn't have to be difficult. Over the years of coaching thousands of self-employed professionals to attract more clients, I've created a few systems to keep you on track and make Client Attraction a priority. What we've got to do is have you clear the decks and get rid of the "leaks" in your day.
How much time per day should you really allocate for marketing? I recommend my clients spend up to 4 hours of marketing PER DAY the first 6 months to a year in business, or whenever they need a new boost of clients. Many people gasp at that number when I first share it with them, because they usually spend no more than 4 hours per MONTH, if that. No wonder they're having trouble attracting new clients!
First-time clients tell me they just don't have the time to devote that many hours to marketing. Well, since I'm always trying to find solutions to problems, we have to look at what's taking up your time now and there are usually several non-essential things that are eating up your time. I call these the "leaks" in your day. Here's what I mean: if you're spending your valuable time working on non-business items during the day, then you may want to consider putting a "pause" button on these for the first 6 months of working on this Client Attraction System™.
It might mean stepping down from that Board of Directors position that doesn't really serve you, taking a leave of absence from that time-consuming project that isn't giving you a return on your time investment, not going to the grocery store during the day, and just deciding you will go to the gym before 9 a.m. or after 5 p.m. every day, instead of smack in the middle of your workday.
Remember, it's much more difficult to attract new clients when you're not out there sharing with people what you do; networking, writing newsletters, articles, sending mailings, following up with potential clients, asking current clients for referrals, or working on presentations or seminars.
OK, then, so let's get really clear on what your day should look like. During the hours of 9 a.m. and 5 p.m. (or whatever you consider your regular work hours, I'm not picky about that), there are only 2 things you should be working on:
1. Client work (the stuff that actually makes you money)
2. Client Attraction and marketing (the stuff that gets you clients)
Everything else has to go (for now) or can wait until after 5 p.m. I know, this is drastic to some, but it just has to be something you strive for, at least for the short term.
After 6 months or a year, when you start seeing consistent results in your Client Attraction, you'll be able to decrease the number of hours you spend on marketing each day and reinstate some of the things you enjoyed doing beforehand, but had to put on pause for awhile. However, you might just be so happy to focus only on Client Attraction and client work during the day that, as for many of my private clients, you'll decide never to go back to the old way of doing things.
Your Assignment:
Clear the decks. If you know you need 4 hours of marketing per day (that's what I scheduled per day to fill both of my private practices to capacity in less than 8 months each), then you've simply got to make room for it. Your business—and livelihood—depends on it.
Take a pad of paper and write down all of the different things that take up your time every day. Include every curricular and extracurricular activity. Be a hard grader! This is not the time to be forgiving. We're looking for change, not excuses.
Once you've done that, underline or check off the things that can go for at least the next 6 months, to give you the time and space to make your practice what you want it to be: FULL.
Then do it. Make a commitment to eliminate the things (for the short-term) that eat up major amounts of time each day and week. Now, don't get depressed. Remember, this is not forever; it's just for right now, a few months, until you get all the clients you need. Then you can slowly start adding things back in. I did. This mantra kept me going for the first 6 months: "A strong focus now creates a different future later."
Now, you may be wondering what you SHOULD be doing with all that time you've allocated for Client Attraction. In fact, that's one of the biggest questions I get. The answer is laid out step-by-step in the Client Attraction Home Study System™. Not only do you get clear on what clients you should be targeting, how to create the marketing message that will have them WANT to work with you and seek you out, but exactly WHAT to do with your marketing time and HOW. It includes everything you need to know to fill your practice quickly; no matter how long you've been in business. All the tools, scripts, templates, and examples are handed to you on a silver platter. So, you do step one of the system, and when you're done with that, you move on to step two, and so on. So easy. That's why my customers have gotten such great results from it. You can get yours atThe Client Attraction System.com
© 2010 Client Attraction LLC. All Rights Reserved.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System TM , the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.Clientattraction.com
Showing posts with label women's empowerment woman entrepreneur. Show all posts
Showing posts with label women's empowerment woman entrepreneur. Show all posts
Woman entrepreneur empowerment: One thing you must be doing for online business empowerment
What is that one thing?
List Building or building your community.
If you're going to realize any level of success and online business
empowerment you must be actively building your community (list).
One of the most important things in an online business or offline business is a list of contacts. Just as in any other business, online businesses also need to build relationships with their customers. Subscribers are the contacts on your lists that are the most valuable asset of your online business. Therefore, list building leads to building relationships, which in turn encourages prospects to visit your website, sign up and get closer to buying your offer. But people are not just going to flock to a website and leave their contact information! To attract them, they must perceive some value. The first thing they are going to think about is how they will benefit from giving you their contact details. That’s why every business that does online marketing must build its own lists, targeted at specific prospects. It is time consuming. You have to work really hard. But in the end, you will directly enjoy the fruits of your efforts.
Your opt in list is your treasure. You are always looking for new and innovative ways to build your lists to keep visitors coming to their sites continuously. As you participate in this activity you offer various things to the prospective customer like free reports, ebooks, software, memberships, services etc. just to get their email address and other identifiable information. It is essential to keep following up with people who might be interested in what you are offering. Only when you have a growing list can you facilitate your users to visit your site. It grabs their attention and takes them to those areas of the site that are of particular value to them.
Not every visitor buys from the site he or she is visiting. Sure you may have built a huge database of contacts, but unless each one is a qualified contact, there is no guarantee that they will take any purchase-related action when they visit. Even in the offline world, you usually cannot get a buying decision out of your prospect right away – it takes not less than 5 visits unless they are desperately in need. Again, if you deal with more than one product, different visitors may be interested in different products. That is why you have to get your visitor’s email address and name as they browse through your site.
There are certain things you need in order to effectively begin building your list.
Let us talk about the basic things you need before you actually experiment with different methods of building lists .
A Website
The first thing you must set up is your website, so that your contacts have a place to come to and find you. They also need a place where they can securely leave their email and name. You must ensure that they do not have any difficulty in the process. Not only that, you want to give them something of value to remember. I'll be sharing an easy way for you to start your first website in my Online Business Empowerment Quick Start Teleseries.
Autoresponder
The next thing is your autoresponder. These are a wonderful way to automate your follow up, when you have to keep in touch with your customers regularly. You might find it easy to keep in touch with, say 100 or 200 people, but when the list runs to thousands, just imagine the amount of time you’ll spend, time that you can devote to more creative activities. Instead, a good Auto responder can help you tremendously in keeping up with your reminding and emailing.
You'll need ways to draw traffic to your site.
You can't expect to build your list unless you bring traffic to your site.
And you'll need relevent content. Your users will look for information that is useful and relevant to them. The quickest way to cause your subscribers to unsubscribe is if you don’t send them messages that are meaningful.
Don't get caught up with building your list just for size. You're looking to build
a quality responsive list or community.
I've shared a little bit of information in this post, however, if you'd
rather not try to do it yourself and want to receive support I have a
special offer for you.
For a limited time you can enroll in my Online business empowerment
quick start Teleseries. The bonus is that if you get in quick you can
secure this resource valued at $997 for $27! No that is not a typo.
This is my gift to the many women who would like to take the step now
for business empowerment.
Empowerment is a choice. Make the choice today by clicking here to enroll in
my Online Business Empowerment Quick Start Teleseries.
Or you can sign up for my Preview call here and get the replay for a limited time until the next call. Please know that once my quota is reached for this
incredible discount the price will increase. Go quickly to The
Online business empowerment Teleseries enrollment page here.
List Building or building your community.
If you're going to realize any level of success and online business
empowerment you must be actively building your community (list).
One of the most important things in an online business or offline business is a list of contacts. Just as in any other business, online businesses also need to build relationships with their customers. Subscribers are the contacts on your lists that are the most valuable asset of your online business. Therefore, list building leads to building relationships, which in turn encourages prospects to visit your website, sign up and get closer to buying your offer. But people are not just going to flock to a website and leave their contact information! To attract them, they must perceive some value. The first thing they are going to think about is how they will benefit from giving you their contact details. That’s why every business that does online marketing must build its own lists, targeted at specific prospects. It is time consuming. You have to work really hard. But in the end, you will directly enjoy the fruits of your efforts.
Your opt in list is your treasure. You are always looking for new and innovative ways to build your lists to keep visitors coming to their sites continuously. As you participate in this activity you offer various things to the prospective customer like free reports, ebooks, software, memberships, services etc. just to get their email address and other identifiable information. It is essential to keep following up with people who might be interested in what you are offering. Only when you have a growing list can you facilitate your users to visit your site. It grabs their attention and takes them to those areas of the site that are of particular value to them.
Not every visitor buys from the site he or she is visiting. Sure you may have built a huge database of contacts, but unless each one is a qualified contact, there is no guarantee that they will take any purchase-related action when they visit. Even in the offline world, you usually cannot get a buying decision out of your prospect right away – it takes not less than 5 visits unless they are desperately in need. Again, if you deal with more than one product, different visitors may be interested in different products. That is why you have to get your visitor’s email address and name as they browse through your site.
There are certain things you need in order to effectively begin building your list.
Let us talk about the basic things you need before you actually experiment with different methods of building lists .
A Website
The first thing you must set up is your website, so that your contacts have a place to come to and find you. They also need a place where they can securely leave their email and name. You must ensure that they do not have any difficulty in the process. Not only that, you want to give them something of value to remember. I'll be sharing an easy way for you to start your first website in my Online Business Empowerment Quick Start Teleseries.
Autoresponder
The next thing is your autoresponder. These are a wonderful way to automate your follow up, when you have to keep in touch with your customers regularly. You might find it easy to keep in touch with, say 100 or 200 people, but when the list runs to thousands, just imagine the amount of time you’ll spend, time that you can devote to more creative activities. Instead, a good Auto responder can help you tremendously in keeping up with your reminding and emailing.
You'll need ways to draw traffic to your site.
You can't expect to build your list unless you bring traffic to your site.
And you'll need relevent content. Your users will look for information that is useful and relevant to them. The quickest way to cause your subscribers to unsubscribe is if you don’t send them messages that are meaningful.
Don't get caught up with building your list just for size. You're looking to build
a quality responsive list or community.
I've shared a little bit of information in this post, however, if you'd
rather not try to do it yourself and want to receive support I have a
special offer for you.
For a limited time you can enroll in my Online business empowerment
quick start Teleseries. The bonus is that if you get in quick you can
secure this resource valued at $997 for $27! No that is not a typo.
This is my gift to the many women who would like to take the step now
for business empowerment.
Empowerment is a choice. Make the choice today by clicking here to enroll in
my Online Business Empowerment Quick Start Teleseries.
Or you can sign up for my Preview call here and get the replay for a limited time until the next call. Please know that once my quota is reached for this
incredible discount the price will increase. Go quickly to The
Online business empowerment Teleseries enrollment page here.
Women's Empowerment: Why Goal setting is a must do activity for your best empowered year yet!
What happened to your year?
Do you know? Where did you spend your time and was it spent wisely?
Did you realize the results that you wanted for women's empowerment?
If you don’t know the answer to at least one of these questions it
could be a result of not setting effective goals and incorporating
systems to measure your effectiveness and provide a map of where
you want to go.
This is a must do activity for your best empowered year yet.
You’ve probably heard about goals since at least Middle School
(Jr. High for some of us) and paid little or no attention to this
very important activity.
Is there really any benefit to setting goals?
Setting goals is a very significant part of success and positive
accomplishments. People who set goals literally create a map of
their target achievements in life,marking where they should begin,
where to pause, where to delve a bit, and where and when to stop.
Once this map is created, it allows the map drawer to check where
he is in the scheme of things and whether or not he is making some
achievements that will take him closer to his goals.
What are some key benefits to setting goals?
Knowing how you are doing and what you should be doing to achieve
your targets or dreams in life is a key benefit of setting goals.
You will know if you can relax or if you have to double your efforts
when you are falling short of the realization of your desired goal.
You are able to keep track of your progress which provides for
excellent feed back.
As a result of setting goals you will find that you’re more motivated
to achieve your plans.
Setting effective goals and achieving them will also help to boost
your confidence.
I've listed just a few of the vast amount of benefits of setting goals.
However, goal setting is not enough, as this should be accompanied by
a positive outlook and self-discipline. A person may have a blueprint
of where he wants to go, but if he does not have the necessary discipline
to carry out the plan, then nothing will come out of it.
To be successful in goal setting, the goals that one has set for himself
should be realistic and based on his capabilities, as well as selected
and important external factors. Being too ambitious in setting up goals
can make the goals unrealistic and difficult to achieve.
However, do not also set goals that are too low because this might
discourage one’s vision instead of achieving it.
If you haven't taken the time to set some goals whether personal,
spiritual or business goals there's no time to wait. Goal setting
is a must do activity for your best empowered year yet.
If you'd like to receive more information on goal setting and
other keys and strategies to living your best empowered life.
I'd like to invite you to learn more about an incredible resource
for women's empowerment here.
Here's to you an empowered woman!
Do you know? Where did you spend your time and was it spent wisely?
Did you realize the results that you wanted for women's empowerment?
If you don’t know the answer to at least one of these questions it
could be a result of not setting effective goals and incorporating
systems to measure your effectiveness and provide a map of where
you want to go.
This is a must do activity for your best empowered year yet.
You’ve probably heard about goals since at least Middle School
(Jr. High for some of us) and paid little or no attention to this
very important activity.
Is there really any benefit to setting goals?
Setting goals is a very significant part of success and positive
accomplishments. People who set goals literally create a map of
their target achievements in life,marking where they should begin,
where to pause, where to delve a bit, and where and when to stop.
Once this map is created, it allows the map drawer to check where
he is in the scheme of things and whether or not he is making some
achievements that will take him closer to his goals.
What are some key benefits to setting goals?
Knowing how you are doing and what you should be doing to achieve
your targets or dreams in life is a key benefit of setting goals.
You will know if you can relax or if you have to double your efforts
when you are falling short of the realization of your desired goal.
You are able to keep track of your progress which provides for
excellent feed back.
As a result of setting goals you will find that you’re more motivated
to achieve your plans.
Setting effective goals and achieving them will also help to boost
your confidence.
I've listed just a few of the vast amount of benefits of setting goals.
However, goal setting is not enough, as this should be accompanied by
a positive outlook and self-discipline. A person may have a blueprint
of where he wants to go, but if he does not have the necessary discipline
to carry out the plan, then nothing will come out of it.
To be successful in goal setting, the goals that one has set for himself
should be realistic and based on his capabilities, as well as selected
and important external factors. Being too ambitious in setting up goals
can make the goals unrealistic and difficult to achieve.
However, do not also set goals that are too low because this might
discourage one’s vision instead of achieving it.
If you haven't taken the time to set some goals whether personal,
spiritual or business goals there's no time to wait. Goal setting
is a must do activity for your best empowered year yet.
If you'd like to receive more information on goal setting and
other keys and strategies to living your best empowered life.
I'd like to invite you to learn more about an incredible resource
for women's empowerment here.
Here's to you an empowered woman!
Special Free Christmas gift for Women's Empowerment - Secrets of Achievement and Change
This is a special offer just in time for the new year.
I know that many of you are looking to get started on your
empowering success plans for 2010 and I'd like to help you
get started with my special Christmas gift.
Get ready to Dominate and win in 2010!!
Do you have something you
want to change or achieve in
your life? Maybe you'd like to...
=> start a business
=> get a new career (or a raise)
=> lose weight
=> build your confidence
==>become stronger in your faith
=> or something else
No matter what you'd like to change or achieve, the secrets to
success are the same...
#1: Get clear. As specifically as possible, decide what you want.
The more clear you are on what you want to have in your life, the
more likely you are to achieve it.
#2: Get perspective. Most people don't tell anyone what they want
or what they are struggling with and because of that they don't
get an outside perspective.
#3: Get support. Very few people (if any) achieve anything
great alone. Sports stars have teammates and coaches.
Be willing to ask the people in your life to support you.
++++++++++++++++++++++++++
** Special "Rapid Change"
Coaching Session **
++++++++++++++++++++++++++
Do you have something SPECIAL,
something important for you to
change? If you want to speed up
your success rate, then I'd like
to help you do it with a special
1-on-1 personal "Rapid Change"
coaching session where we'll
work together to...
=> Start the process to get a clear vision
for 'ultimate success' so you know exactly what you want,
where you're headed, and what you need to do to make it
happen.
=> Uncover hidden challenges that may be sabotaging your
ability to make changes that last or that are slowing down
your progress
=> Leave this session renewed, re-energized, and inspired to
finally achieve the change you seek- once and for all
If you'd like to take advantage
of this very special, very limited, complimentary
20 minute "Rapid Change" coaching session,
continue reading and follow the link below that will take you
to the appropriate page.
We ask that only individuals serious about rapid change and
who are ready to take the necessary steps inquire.
Since we're making this offer for the first time right now and we
don't know how intense the response will be, we can't
guarantee a coaching session for everyone.
We'll take as many people as we can and then start a
waiting list. You can expect to get contacted by our team to
schedule your session within the next 3 business days after receipt
of the email with your information.
This will be first come , first served.
If you don't hear from us then we may have gone over
capacity.
Again, to take advantage
of this offer,
simply click here to go to the Rapid change
coaching session information page. Follow the instructions.
Warmest Regards,
Robin
Life Empowerment
Mentor/Trainer/Coach to women across the world.
I know that many of you are looking to get started on your
empowering success plans for 2010 and I'd like to help you
get started with my special Christmas gift.
Get ready to Dominate and win in 2010!!
Do you have something you
want to change or achieve in
your life? Maybe you'd like to...
=> start a business
=> get a new career (or a raise)
=> lose weight
=> build your confidence
==>become stronger in your faith
=> or something else
No matter what you'd like to change or achieve, the secrets to
success are the same...
#1: Get clear. As specifically as possible, decide what you want.
The more clear you are on what you want to have in your life, the
more likely you are to achieve it.
#2: Get perspective. Most people don't tell anyone what they want
or what they are struggling with and because of that they don't
get an outside perspective.
#3: Get support. Very few people (if any) achieve anything
great alone. Sports stars have teammates and coaches.
Be willing to ask the people in your life to support you.
++++++++++++++++++++++++++
** Special "Rapid Change"
Coaching Session **
++++++++++++++++++++++++++
Do you have something SPECIAL,
something important for you to
change? If you want to speed up
your success rate, then I'd like
to help you do it with a special
1-on-1 personal "Rapid Change"
coaching session where we'll
work together to...
=> Start the process to get a clear vision
for 'ultimate success' so you know exactly what you want,
where you're headed, and what you need to do to make it
happen.
=> Uncover hidden challenges that may be sabotaging your
ability to make changes that last or that are slowing down
your progress
=> Leave this session renewed, re-energized, and inspired to
finally achieve the change you seek- once and for all
If you'd like to take advantage
of this very special, very limited, complimentary
20 minute "Rapid Change" coaching session,
continue reading and follow the link below that will take you
to the appropriate page.
We ask that only individuals serious about rapid change and
who are ready to take the necessary steps inquire.
Since we're making this offer for the first time right now and we
don't know how intense the response will be, we can't
guarantee a coaching session for everyone.
We'll take as many people as we can and then start a
waiting list. You can expect to get contacted by our team to
schedule your session within the next 3 business days after receipt
of the email with your information.
This will be first come , first served.
If you don't hear from us then we may have gone over
capacity.
Again, to take advantage
of this offer,
simply click here to go to the Rapid change
coaching session information page. Follow the instructions.
Warmest Regards,
Robin
Life Empowerment
Mentor/Trainer/Coach to women across the world.
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