Got clients? Watch this video to gather tips on attracting clients.
Two opportunities mentioned in this video
The Empowerment Gathering live!
Women's Empowerment and Mindset Breakthrough Boost Camp
As always I welcome your comments.
Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts
Woman Entrepreneur Empowerment tips: Make marketing your #1 priority - Guest blog post Fabienne Frederickson
Let's face it, most solopreneurs put marketing on the back burner, something they get to only once they've put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they've sent every client what they promised to send. Yes, it's really important to do all of these things; however, you've got to realize that if you don't MAKE the time for your Client Attraction (i.e., Marketing), then you're simply not going to attract all the clients you need. Make sense?
The good news is, it doesn't have to be difficult. Over the years of coaching thousands of self-employed professionals to attract more clients, I've created a few systems to keep you on track and make Client Attraction a priority. What we've got to do is have you clear the decks and get rid of the "leaks" in your day.
How much time per day should you really allocate for marketing? I recommend my clients spend up to 4 hours of marketing PER DAY the first 6 months to a year in business, or whenever they need a new boost of clients. Many people gasp at that number when I first share it with them, because they usually spend no more than 4 hours per MONTH, if that. No wonder they're having trouble attracting new clients!
First-time clients tell me they just don't have the time to devote that many hours to marketing. Well, since I'm always trying to find solutions to problems, we have to look at what's taking up your time now and there are usually several non-essential things that are eating up your time. I call these the "leaks" in your day. Here's what I mean: if you're spending your valuable time working on non-business items during the day, then you may want to consider putting a "pause" button on these for the first 6 months of working on this Client Attraction System™.
It might mean stepping down from that Board of Directors position that doesn't really serve you, taking a leave of absence from that time-consuming project that isn't giving you a return on your time investment, not going to the grocery store during the day, and just deciding you will go to the gym before 9 a.m. or after 5 p.m. every day, instead of smack in the middle of your workday.
Remember, it's much more difficult to attract new clients when you're not out there sharing with people what you do; networking, writing newsletters, articles, sending mailings, following up with potential clients, asking current clients for referrals, or working on presentations or seminars.
OK, then, so let's get really clear on what your day should look like. During the hours of 9 a.m. and 5 p.m. (or whatever you consider your regular work hours, I'm not picky about that), there are only 2 things you should be working on:
1. Client work (the stuff that actually makes you money)
2. Client Attraction and marketing (the stuff that gets you clients)
Everything else has to go (for now) or can wait until after 5 p.m. I know, this is drastic to some, but it just has to be something you strive for, at least for the short term.
After 6 months or a year, when you start seeing consistent results in your Client Attraction, you'll be able to decrease the number of hours you spend on marketing each day and reinstate some of the things you enjoyed doing beforehand, but had to put on pause for awhile. However, you might just be so happy to focus only on Client Attraction and client work during the day that, as for many of my private clients, you'll decide never to go back to the old way of doing things.
Your Assignment:
Clear the decks. If you know you need 4 hours of marketing per day (that's what I scheduled per day to fill both of my private practices to capacity in less than 8 months each), then you've simply got to make room for it. Your business—and livelihood—depends on it.
Take a pad of paper and write down all of the different things that take up your time every day. Include every curricular and extracurricular activity. Be a hard grader! This is not the time to be forgiving. We're looking for change, not excuses.
Once you've done that, underline or check off the things that can go for at least the next 6 months, to give you the time and space to make your practice what you want it to be: FULL.
Then do it. Make a commitment to eliminate the things (for the short-term) that eat up major amounts of time each day and week. Now, don't get depressed. Remember, this is not forever; it's just for right now, a few months, until you get all the clients you need. Then you can slowly start adding things back in. I did. This mantra kept me going for the first 6 months: "A strong focus now creates a different future later."
Now, you may be wondering what you SHOULD be doing with all that time you've allocated for Client Attraction. In fact, that's one of the biggest questions I get. The answer is laid out step-by-step in the Client Attraction Home Study System™. Not only do you get clear on what clients you should be targeting, how to create the marketing message that will have them WANT to work with you and seek you out, but exactly WHAT to do with your marketing time and HOW. It includes everything you need to know to fill your practice quickly; no matter how long you've been in business. All the tools, scripts, templates, and examples are handed to you on a silver platter. So, you do step one of the system, and when you're done with that, you move on to step two, and so on. So easy. That's why my customers have gotten such great results from it. You can get yours atThe Client Attraction System.com
© 2010 Client Attraction LLC. All Rights Reserved.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System TM , the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.Clientattraction.com
The good news is, it doesn't have to be difficult. Over the years of coaching thousands of self-employed professionals to attract more clients, I've created a few systems to keep you on track and make Client Attraction a priority. What we've got to do is have you clear the decks and get rid of the "leaks" in your day.
How much time per day should you really allocate for marketing? I recommend my clients spend up to 4 hours of marketing PER DAY the first 6 months to a year in business, or whenever they need a new boost of clients. Many people gasp at that number when I first share it with them, because they usually spend no more than 4 hours per MONTH, if that. No wonder they're having trouble attracting new clients!
First-time clients tell me they just don't have the time to devote that many hours to marketing. Well, since I'm always trying to find solutions to problems, we have to look at what's taking up your time now and there are usually several non-essential things that are eating up your time. I call these the "leaks" in your day. Here's what I mean: if you're spending your valuable time working on non-business items during the day, then you may want to consider putting a "pause" button on these for the first 6 months of working on this Client Attraction System™.
It might mean stepping down from that Board of Directors position that doesn't really serve you, taking a leave of absence from that time-consuming project that isn't giving you a return on your time investment, not going to the grocery store during the day, and just deciding you will go to the gym before 9 a.m. or after 5 p.m. every day, instead of smack in the middle of your workday.
Remember, it's much more difficult to attract new clients when you're not out there sharing with people what you do; networking, writing newsletters, articles, sending mailings, following up with potential clients, asking current clients for referrals, or working on presentations or seminars.
OK, then, so let's get really clear on what your day should look like. During the hours of 9 a.m. and 5 p.m. (or whatever you consider your regular work hours, I'm not picky about that), there are only 2 things you should be working on:
1. Client work (the stuff that actually makes you money)
2. Client Attraction and marketing (the stuff that gets you clients)
Everything else has to go (for now) or can wait until after 5 p.m. I know, this is drastic to some, but it just has to be something you strive for, at least for the short term.
After 6 months or a year, when you start seeing consistent results in your Client Attraction, you'll be able to decrease the number of hours you spend on marketing each day and reinstate some of the things you enjoyed doing beforehand, but had to put on pause for awhile. However, you might just be so happy to focus only on Client Attraction and client work during the day that, as for many of my private clients, you'll decide never to go back to the old way of doing things.
Your Assignment:
Clear the decks. If you know you need 4 hours of marketing per day (that's what I scheduled per day to fill both of my private practices to capacity in less than 8 months each), then you've simply got to make room for it. Your business—and livelihood—depends on it.
Take a pad of paper and write down all of the different things that take up your time every day. Include every curricular and extracurricular activity. Be a hard grader! This is not the time to be forgiving. We're looking for change, not excuses.
Once you've done that, underline or check off the things that can go for at least the next 6 months, to give you the time and space to make your practice what you want it to be: FULL.
Then do it. Make a commitment to eliminate the things (for the short-term) that eat up major amounts of time each day and week. Now, don't get depressed. Remember, this is not forever; it's just for right now, a few months, until you get all the clients you need. Then you can slowly start adding things back in. I did. This mantra kept me going for the first 6 months: "A strong focus now creates a different future later."
Now, you may be wondering what you SHOULD be doing with all that time you've allocated for Client Attraction. In fact, that's one of the biggest questions I get. The answer is laid out step-by-step in the Client Attraction Home Study System™. Not only do you get clear on what clients you should be targeting, how to create the marketing message that will have them WANT to work with you and seek you out, but exactly WHAT to do with your marketing time and HOW. It includes everything you need to know to fill your practice quickly; no matter how long you've been in business. All the tools, scripts, templates, and examples are handed to you on a silver platter. So, you do step one of the system, and when you're done with that, you move on to step two, and so on. So easy. That's why my customers have gotten such great results from it. You can get yours atThe Client Attraction System.com
© 2010 Client Attraction LLC. All Rights Reserved.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System TM , the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.Clientattraction.com
Women and Business Empowerment: How bad do you want it?
There are many interpretations of the word empowerment. I've listed
a simple definition below.
Empowerment: The act of giving power and authority to a person to perform his designated tasks and being enabled to do what is needed to accomplish a
given task, goal and mission.
Empowerment is a choice. You either choose to embrace empowerment
by learned life skill sets and other avenues or choose to sabotage any
level of success by continuing disempowering behaviors, neglecting
to learn and apply best practices and by failing to get clear on your
vision, goals and purpose in life.
Women today fulfill many roles and most are either in business
and experience phenomenal success or in business and are slowly
becoming disenchanted with the whole idea of women in business.
Business empowerment entails being diligent in utilizing effective
systems. Just as you have a system down for washing clothes, paying
bills or handling correspondence etc., there are systems that when used
diligently will empower your business.
The question is how bad to you want it? Business Empowerment.
I was watching the movie "Temptations" with my family and I recall one
scene where Berry Gordy asked his quality control team when listening
to one of the Temp's songs which one would you choose the record or a
sandwich? The response to the first song was a sandwich.
The next time he asked their response was the record. Being a
recording artist and songwriter myself I totally understood what
was being implied.
The concept was in order for the song to be a hit a customer would need
to desire the record so much that they would pass up buying something to
eat if they had to make that choice.
Well how do you see your business? Do you want it bad enough that you'd
pass up a couple nights out to be able to invest in the system or program that
you know will propel you forward? Or is the desire not strong enough and you
could still put it off saying to yourself "it will happen."
Do you desire it bad enough to put in hours weekly with a marketing plan
for realized growth instead of watching your favorite show? Or do you lack
the burning desire to pass up the show to gain new ground in your marketing
efforts?
Do you desire it bad enough to stop the insanity "doing the same thing
expecting different results" and connect with new systems, strategies
and an accountability measure? Or do you feel that you have all the
information you need and that it will get better if you just keep working
harder?
You must want business empowerment more than just saying affirmations daily.
Your desire must be a burning desire a must have in order to propel you
towards the maximum empowerment you so desire to realize.
You will never have the business you want without diligent pursuit,
mindset shifts, goals, clarity of vision and more.
It's going to take more than a casual approach to any endeavor.
Business empowerment and ultimate success, how bad do you want it?
I'd like to help you become clear on your vision, goals, unique positioning and
equip you with proven strategies and keys to turbo-charge your business empowerment.
Join me for my Teleseminar series here
Secrets to business breakthrough,clarity of vision, goals and
your unique positioning so you can finally realize your dreams.
Robin Tramble Life Empowerment Mentor/Trainer/Coach empowers women
to discover their authentic self, get unstuck and live their best empowered life
by nurturing their spirit, soul and body.
(c) Robin Tramble
Woman Entrepreneur tips: Do I really need an autoresponder?
There are many tools and resources available to woman
entrepreneurs, solopreneurs, business people for that matter.
With the array of tools available you may find yourself a bit
confused or overwhelmed.
One of these tools are autoresponders. Auto who? Autoresponders.
Autoresponders are used to achieve many of the marketing tasks
that are essential to a successful online business.
In today’s online business world,
you simply cannot succeed at Internet marketing
without the use of autoresponders.
If you’re involved in Internet marketing in the least you know that it
can be very time consuming.
Whether you do affiliate marketing or market your
own products, an autoresponder is a big part of your
marketing arsenal. Autoresponders are used to keep
in contact with your past customers, and to develop
a relationship with potential customers.
An autoresponder can be used to deliver sales
messages to your opt-in customer list. It can be
used to deliver email courses, to send reminders,
and even to help you build an opt-in list if you don’t
already have one. There are many creative ways you
can use your autoresponder to make more sales and
to build customer relations.
I know many of you have heard that follow up is key.
Another important thing to know is that your prospective
clients/customers must know, like and trust you. This is done
through providing value added content, interaction, follow
up with your customers and more.
Any successful marketer will tell you that there are
two tools that are vital to any type of online
marketing – an opt-in list and an autoresponder. In
fact, most marketers will agree that you could take
away all of their other marketing tools, but they
would fight to keep the list and the
autoresponder!
If you’ve signed up for an autoresponder and haven’t
been utilizing it, get started. Most autoresponders have
tutorials, guides etc. to help you learn to use the system.
If you don’t have an autoresponder yet I recommend
the Aweber system and you can learn more here.
I will talk more about marketing you and give some information
on marketing your business which will include this great resource
and others during the Dream launch program. Get registered
here or learn more during my preview call here.
(c) Robin G. Tramble
entrepreneurs, solopreneurs, business people for that matter.
With the array of tools available you may find yourself a bit
confused or overwhelmed.
One of these tools are autoresponders. Auto who? Autoresponders.
Autoresponders are used to achieve many of the marketing tasks
that are essential to a successful online business.
In today’s online business world,
you simply cannot succeed at Internet marketing
without the use of autoresponders.
If you’re involved in Internet marketing in the least you know that it
can be very time consuming.
Whether you do affiliate marketing or market your
own products, an autoresponder is a big part of your
marketing arsenal. Autoresponders are used to keep
in contact with your past customers, and to develop
a relationship with potential customers.
An autoresponder can be used to deliver sales
messages to your opt-in customer list. It can be
used to deliver email courses, to send reminders,
and even to help you build an opt-in list if you don’t
already have one. There are many creative ways you
can use your autoresponder to make more sales and
to build customer relations.
I know many of you have heard that follow up is key.
Another important thing to know is that your prospective
clients/customers must know, like and trust you. This is done
through providing value added content, interaction, follow
up with your customers and more.
Any successful marketer will tell you that there are
two tools that are vital to any type of online
marketing – an opt-in list and an autoresponder. In
fact, most marketers will agree that you could take
away all of their other marketing tools, but they
would fight to keep the list and the
autoresponder!
If you’ve signed up for an autoresponder and haven’t
been utilizing it, get started. Most autoresponders have
tutorials, guides etc. to help you learn to use the system.
If you don’t have an autoresponder yet I recommend
the Aweber system and you can learn more here.
I will talk more about marketing you and give some information
on marketing your business which will include this great resource
and others during the Dream launch program. Get registered
here or learn more during my preview call here.
(c) Robin G. Tramble
Who are you? The Woman Entrepreneur and personal branding
Who are you? Do your clients, customers recognize who you are? Would prospects recognize who you are and become immediately attracted to you? Or would they
turn away because there's nothing for them to identify with.
If you answered no or I don't know to the above it's time that you learned
more about personal branding.
Think about Johnson and Johnson, Pepsi,Joyce Meyer, Kelloggs they are all branded and all you have to do is say the word and people know exactly what you are talking about. Some more than others, however, there is branding involved.
So you may be asking how do I begin building my personal brand?
Personal branding is the process whereby people and their careers are
marked as brands. It has been noted that while previous self-help
management techniques were about self-improvement, the personal branding
concept suggests instead that success comes from self packaging. The term
is thought to have been first used and discussed in an 1997 article
by Tom Peters,
Your brand is how people think about you. Learning more about you,
self discovery and assessment is key in beginning the process of
personal branding. This process also involves developing your vision,
what makes you unique and how you can help others.
Your vision is like a compass a guiding light. It helps us to stay focused
on our goals and plans in life.
When taking on the endeavor to build your brand keep the following in mind....
It's important to consider how you communicate visually, verbally and
in writing. If you don't know you're actually branding yourself in your
blogging.
You also make it easier to develop your marketing plan when you build your
personal brand.
What makes you different or unique?
How would you say people describe you or better yet how do you describe yourself?
Do you know who your target market or audience is?
Some may consider this your niche. So very important and no it doesn't
cut off your reach in essence it expands it because instead of grasping for straws
you know where to put your focus.
It's also key to discover your why. Why do you do what you do?
What motivates you?
What sets you apart?
Do you have a creative angle to what you do?
If you want to accelerate the process towards your empowering success
it's important to start developing your personal brand.
Who are you? Start taking notes and write down your values, what you'd
like to do in life, how you'd like to be seen, what sets you apart and then
use some of this to develop your vision statement and
you'll be on your way to a definite brand of YOU inc.
If you'd like more information on discovering your authentic self and
getting started on your personal branding contact me or get connected
with my Inner Circle.
turn away because there's nothing for them to identify with.
If you answered no or I don't know to the above it's time that you learned
more about personal branding.
Think about Johnson and Johnson, Pepsi,Joyce Meyer, Kelloggs they are all branded and all you have to do is say the word and people know exactly what you are talking about. Some more than others, however, there is branding involved.
So you may be asking how do I begin building my personal brand?
Personal branding is the process whereby people and their careers are
marked as brands. It has been noted that while previous self-help
management techniques were about self-improvement, the personal branding
concept suggests instead that success comes from self packaging. The term
is thought to have been first used and discussed in an 1997 article
by Tom Peters,
Your brand is how people think about you. Learning more about you,
self discovery and assessment is key in beginning the process of
personal branding. This process also involves developing your vision,
what makes you unique and how you can help others.
Your vision is like a compass a guiding light. It helps us to stay focused
on our goals and plans in life.
When taking on the endeavor to build your brand keep the following in mind....
It's important to consider how you communicate visually, verbally and
in writing. If you don't know you're actually branding yourself in your
blogging.
You also make it easier to develop your marketing plan when you build your
personal brand.
What makes you different or unique?
How would you say people describe you or better yet how do you describe yourself?
Do you know who your target market or audience is?
Some may consider this your niche. So very important and no it doesn't
cut off your reach in essence it expands it because instead of grasping for straws
you know where to put your focus.
It's also key to discover your why. Why do you do what you do?
What motivates you?
What sets you apart?
Do you have a creative angle to what you do?
If you want to accelerate the process towards your empowering success
it's important to start developing your personal brand.
Who are you? Start taking notes and write down your values, what you'd
like to do in life, how you'd like to be seen, what sets you apart and then
use some of this to develop your vision statement and
you'll be on your way to a definite brand of YOU inc.
If you'd like more information on discovering your authentic self and
getting started on your personal branding contact me or get connected
with my Inner Circle.
Women's Empowerment: What do I do now? How can I move forward without resources?
I'm finding that we as women need some cheering up. I have heard so many comments about circumstances, fear, confusion, possible depression, financial insecurity etc. Although we are not to opt into the recession as I always say we cannot be ignorant of the financial state of the world.
Are you feeling stuck, confused or discouraged because of a lack of funds? What else is going on? What's holding you back?
I am a savvy entrepreneurial woman and yes, it takes money to run any business. So I know you understand the fees attached (when I do) to my services, products and programs. Having said that I also have an obligation to my Father God to walk, talk, see, hear and speak by faith.
The time is now ladies! Seize the opportunity.
I've heard the cry and I'm about to do something that is going to seperate the talkers from the doers. You know those decisive action taking women.
Robin Tramble's laser personal/spiritual/business growth group strategy sessions
How much will this cost me? No, see it as an investment.
Are you ready?
Pay what you can. Yes, this program will be very valuable information and you will receive transformational keys and tips to jump start your passion and empowerment. Everyone will receive a passion assessment. (Value $49 and up). Now's your chance to prove that you are willing to do what it takes to make a shift!!
Some of you may be in a season where you can't p.ay what you would like, others are in a different season and can p.ay what the market suggests. You will offset the need of the other ladies.
Some of the programs, services and products you've been receiving command a much larger tuition and fee.
What's the catch? There's no catch, however, only sign up if you're ready to take action, do the needed activities and take responsibility for your results.
THIS IS WHAT I NEED FROM YOU
Raise your hand and say yes
Send topics and questions you would like to have answered.
The best days and times for a live group session. You can include Saturday if that works. I'll take it all into consideration.
Send this information to me and you will receive an email with notice of registration. You can go ahead and send your replies to: wewin@comcast.net
The ball's in your court. I'm doing my part to be sensitive to the needs of my community.
Speaking of community - Are you a part of the RT Community?
All roads lead to http://www.robintramblecommunity.ning.com
---------------------------------------
Coming soon!
Dynamic Women of Faith Telesummit
"Fired up!"
-----------------------------------
This post was courtesy of....
Robin G. Tramble
Robin Tramble International
Are you feeling stuck, confused or discouraged because of a lack of funds? What else is going on? What's holding you back?
I am a savvy entrepreneurial woman and yes, it takes money to run any business. So I know you understand the fees attached (when I do) to my services, products and programs. Having said that I also have an obligation to my Father God to walk, talk, see, hear and speak by faith.
The time is now ladies! Seize the opportunity.
I've heard the cry and I'm about to do something that is going to seperate the talkers from the doers. You know those decisive action taking women.
Robin Tramble's laser personal/spiritual/business growth group strategy sessions
How much will this cost me? No, see it as an investment.
Are you ready?
Pay what you can. Yes, this program will be very valuable information and you will receive transformational keys and tips to jump start your passion and empowerment. Everyone will receive a passion assessment. (Value $49 and up). Now's your chance to prove that you are willing to do what it takes to make a shift!!
Some of you may be in a season where you can't p.ay what you would like, others are in a different season and can p.ay what the market suggests. You will offset the need of the other ladies.
Some of the programs, services and products you've been receiving command a much larger tuition and fee.
What's the catch? There's no catch, however, only sign up if you're ready to take action, do the needed activities and take responsibility for your results.
THIS IS WHAT I NEED FROM YOU
Raise your hand and say yes
Send topics and questions you would like to have answered.
The best days and times for a live group session. You can include Saturday if that works. I'll take it all into consideration.
Send this information to me and you will receive an email with notice of registration. You can go ahead and send your replies to: wewin@comcast.net
The ball's in your court. I'm doing my part to be sensitive to the needs of my community.
Speaking of community - Are you a part of the RT Community?
All roads lead to http://www.robintramblecommunity.ning.com
---------------------------------------
Coming soon!
Dynamic Women of Faith Telesummit
"Fired up!"
-----------------------------------
This post was courtesy of....
Robin G. Tramble
Robin Tramble International
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