Woman Entrepreneur Empowerment tips: Make marketing your #1 priority - Guest blog post Fabienne Frederickson

Let's face it, most solopreneurs put marketing on the back burner, something they get to only once they've put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they've sent every client what they promised to send. Yes, it's really important to do all of these things; however, you've got to realize that if you don't MAKE the time for your Client Attraction (i.e., Marketing), then you're simply not going to attract all the clients you need. Make sense?

The good news is, it doesn't have to be difficult. Over the years of coaching thousands of self-employed professionals to attract more clients, I've created a few systems to keep you on track and make Client Attraction a priority. What we've got to do is have you clear the decks and get rid of the "leaks" in your day.

How much time per day should you really allocate for marketing? I recommend my clients spend up to 4 hours of marketing PER DAY the first 6 months to a year in business, or whenever they need a new boost of clients. Many people gasp at that number when I first share it with them, because they usually spend no more than 4 hours per MONTH, if that. No wonder they're having trouble attracting new clients!

First-time clients tell me they just don't have the time to devote that many hours to marketing. Well, since I'm always trying to find solutions to problems, we have to look at what's taking up your time now and there are usually several non-essential things that are eating up your time. I call these the "leaks" in your day. Here's what I mean: if you're spending your valuable time working on non-business items during the day, then you may want to consider putting a "pause" button on these for the first 6 months of working on this Client Attraction System™.

It might mean stepping down from that Board of Directors position that doesn't really serve you, taking a leave of absence from that time-consuming project that isn't giving you a return on your time investment, not going to the grocery store during the day, and just deciding you will go to the gym before 9 a.m. or after 5 p.m. every day, instead of smack in the middle of your workday.

Remember, it's much more difficult to attract new clients when you're not out there sharing with people what you do; networking, writing newsletters, articles, sending mailings, following up with potential clients, asking current clients for referrals, or working on presentations or seminars.

OK, then, so let's get really clear on what your day should look like. During the hours of 9 a.m. and 5 p.m. (or whatever you consider your regular work hours, I'm not picky about that), there are only 2 things you should be working on:

1. Client work (the stuff that actually makes you money)
2. Client Attraction and marketing (the stuff that gets you clients)

Everything else has to go (for now) or can wait until after 5 p.m. I know, this is drastic to some, but it just has to be something you strive for, at least for the short term.

After 6 months or a year, when you start seeing consistent results in your Client Attraction, you'll be able to decrease the number of hours you spend on marketing each day and reinstate some of the things you enjoyed doing beforehand, but had to put on pause for awhile. However, you might just be so happy to focus only on Client Attraction and client work during the day that, as for many of my private clients, you'll decide never to go back to the old way of doing things.

Your Assignment:

Clear the decks. If you know you need 4 hours of marketing per day (that's what I scheduled per day to fill both of my private practices to capacity in less than 8 months each), then you've simply got to make room for it. Your business—and livelihood—depends on it.

Take a pad of paper and write down all of the different things that take up your time every day. Include every curricular and extracurricular activity. Be a hard grader! This is not the time to be forgiving. We're looking for change, not excuses.

Once you've done that, underline or check off the things that can go for at least the next 6 months, to give you the time and space to make your practice what you want it to be: FULL.

Then do it. Make a commitment to eliminate the things (for the short-term) that eat up major amounts of time each day and week. Now, don't get depressed. Remember, this is not forever; it's just for right now, a few months, until you get all the clients you need. Then you can slowly start adding things back in. I did. This mantra kept me going for the first 6 months: "A strong focus now creates a different future later."

Now, you may be wondering what you SHOULD be doing with all that time you've allocated for Client Attraction. In fact, that's one of the biggest questions I get. The answer is laid out step-by-step in the Client Attraction Home Study System™. Not only do you get clear on what clients you should be targeting, how to create the marketing message that will have them WANT to work with you and seek you out, but exactly WHAT to do with your marketing time and HOW. It includes everything you need to know to fill your practice quickly; no matter how long you've been in business. All the tools, scripts, templates, and examples are handed to you on a silver platter. So, you do step one of the system, and when you're done with that, you move on to step two, and so on. So easy. That's why my customers have gotten such great results from it. You can get yours atThe Client Attraction System.com

© 2010 Client Attraction LLC. All Rights Reserved.


Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System TM , the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.Clientattraction.com

Woman entrepreneur tips: Business empowerment through Article marketing

To some the thought of article marketing may be overwhelming and this
is the reason so many put it aside. This is the best approach to take
as a woman entrepreneur who desires empowerment in business.

There's lots of information on the internet and many ideas on how you
should proceed. One thing that will help you as you proceed with your
endeavors in this area is to avoid the overwhelm by easing into it.

Arm yourself with the knowledge necessary to get started on the right foot, however, you don't want to take too long to get started. There are several things that you need to make sure you know before you begin creating your first article.

Who is your target market?
What is your niche?
What is their problem or pain?
You must write a good headline incorporating key words from your key word search.
Include a good resource box.
Begin submitting to good article directories.

People are always looking for good content and they might just pick
up your article which is the beginning of creating a viral effect.

The above are just a few things to keep in mind.
You can use them as a guide to help you get started if you're a
do it yourself kind of woman.

Or you can join other savvy women and woman entrepreneurs for my Breakthrough program.
Breakthrough 2010 is my 12 week system to new horizons in your personal, spiritual and business life! There's still time to enroll here http://budurl.com/bt2010

You'll learn more about article marketing,social media, creating info products,
eliminating emotional baggage, mindset breakthroughs and more!

Women's Empowerment - Four things you should know for maximum breakthrough in 2010!

If you're like me you're looking at new systems, revamping,leveraging
your time,resourcing,marketing ideas, goals, strategies etc.
for this new year.

Are you overwhelmed? Don't know where to begin? Unmotivated?
I know it's just the beginning of the year and there can't possibly be anyone
feeling this way right? No,there are many women who ended
the year feeling this way so quite frankly you're starting the year feeling
this way. Don't feel bad. The time is right to make the change now.

I thought I would slip in one more message to you who have said that you
didn't know about the calls. This is a last chance effort to inform you.

Join me for my fre.e call tomorrow "Breakthrough 2010!"
I'll share four things you should know for maximum breakthrough in 2010.
One of these things will help resolve the overwhelm.

Thursday, January 7 at 11:00 AM PST
Call replay will be available to all registrants.

Go to http://www.RobinTramble.com/Breakthrough2010preview.html
to secure your seat now. There are limited spaces so go ahead and get in now.

Talk to you soon!

Robin

Woman Entrepreneur and newbie tips: Intro to article marketing

Ask any woman entrepreneur and they'll tell you one of the challenges
in business is getting traffic to our sites.

One of the easiest ways to get traffic to your website is by article marketing. It is not the fastest, but it is easy and cheap. When you are first starting in the internet marketing business, you need things that are easy and allow you to
leverage your money.

It doesn't take any time to blow your budget trying to get your website built, buying all the books under the sun, and even after all of that you probably still haven’t had your first sale. When the reality finally sets in that the internet work week is a pipe dream, you don’t have any money left to drive traffic to your website.

It is a given, that pay per click will drive traffic to your site faster than any other method, but if you have already blown your budget, you need to find ways to get traffic to your site for free, and this is where article marketing comes in.

Just about anyone with moderate English skills and minimal writing ability can write articles and publish them on the various article directories. And if your articles are remotely interesting, you can have them picked up by various webmasters and bloggers to use as information on their sites, some within hours of being published.

You may ask what needs to be done to have these articles point back to your website? Most experts will tell you that you need to have the all important keywords in your article point back to you website. Well, if you are a newbie, just what is a keyword, and how is it used to point traffic to your website.

I'll discuss this in an informative teleseminar with the Women's Empowerment
Inner Circle Gold Tier, Tuesday, November 4.

This call is free to all WE Inner Circle Gold Tier members. Not a member?
Join at a discount today and take advantage of this informative Power Executive
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Enroll by clicking here Women's Empowerment Inner Circle