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Will return August 4 and 5, 2011
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Showing posts with label client attraction. Show all posts
Showing posts with label client attraction. Show all posts

Woman Entrepreneur Empowerment tips: Make marketing your #1 priority - Guest blog post Fabienne Frederickson

Let's face it, most solopreneurs put marketing on the back burner, something they get to only once they've put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they've sent every client what they promised to send. Yes, it's really important to do all of these things; however, you've got to realize that if you don't MAKE the time for your Client Attraction (i.e., Marketing), then you're simply not going to attract all the clients you need. Make sense?

The good news is, it doesn't have to be difficult. Over the years of coaching thousands of self-employed professionals to attract more clients, I've created a few systems to keep you on track and make Client Attraction a priority. What we've got to do is have you clear the decks and get rid of the "leaks" in your day.

How much time per day should you really allocate for marketing? I recommend my clients spend up to 4 hours of marketing PER DAY the first 6 months to a year in business, or whenever they need a new boost of clients. Many people gasp at that number when I first share it with them, because they usually spend no more than 4 hours per MONTH, if that. No wonder they're having trouble attracting new clients!

First-time clients tell me they just don't have the time to devote that many hours to marketing. Well, since I'm always trying to find solutions to problems, we have to look at what's taking up your time now and there are usually several non-essential things that are eating up your time. I call these the "leaks" in your day. Here's what I mean: if you're spending your valuable time working on non-business items during the day, then you may want to consider putting a "pause" button on these for the first 6 months of working on this Client Attraction System™.

It might mean stepping down from that Board of Directors position that doesn't really serve you, taking a leave of absence from that time-consuming project that isn't giving you a return on your time investment, not going to the grocery store during the day, and just deciding you will go to the gym before 9 a.m. or after 5 p.m. every day, instead of smack in the middle of your workday.

Remember, it's much more difficult to attract new clients when you're not out there sharing with people what you do; networking, writing newsletters, articles, sending mailings, following up with potential clients, asking current clients for referrals, or working on presentations or seminars.

OK, then, so let's get really clear on what your day should look like. During the hours of 9 a.m. and 5 p.m. (or whatever you consider your regular work hours, I'm not picky about that), there are only 2 things you should be working on:

1. Client work (the stuff that actually makes you money)
2. Client Attraction and marketing (the stuff that gets you clients)

Everything else has to go (for now) or can wait until after 5 p.m. I know, this is drastic to some, but it just has to be something you strive for, at least for the short term.

After 6 months or a year, when you start seeing consistent results in your Client Attraction, you'll be able to decrease the number of hours you spend on marketing each day and reinstate some of the things you enjoyed doing beforehand, but had to put on pause for awhile. However, you might just be so happy to focus only on Client Attraction and client work during the day that, as for many of my private clients, you'll decide never to go back to the old way of doing things.

Your Assignment:

Clear the decks. If you know you need 4 hours of marketing per day (that's what I scheduled per day to fill both of my private practices to capacity in less than 8 months each), then you've simply got to make room for it. Your business—and livelihood—depends on it.

Take a pad of paper and write down all of the different things that take up your time every day. Include every curricular and extracurricular activity. Be a hard grader! This is not the time to be forgiving. We're looking for change, not excuses.

Once you've done that, underline or check off the things that can go for at least the next 6 months, to give you the time and space to make your practice what you want it to be: FULL.

Then do it. Make a commitment to eliminate the things (for the short-term) that eat up major amounts of time each day and week. Now, don't get depressed. Remember, this is not forever; it's just for right now, a few months, until you get all the clients you need. Then you can slowly start adding things back in. I did. This mantra kept me going for the first 6 months: "A strong focus now creates a different future later."

Now, you may be wondering what you SHOULD be doing with all that time you've allocated for Client Attraction. In fact, that's one of the biggest questions I get. The answer is laid out step-by-step in the Client Attraction Home Study System™. Not only do you get clear on what clients you should be targeting, how to create the marketing message that will have them WANT to work with you and seek you out, but exactly WHAT to do with your marketing time and HOW. It includes everything you need to know to fill your practice quickly; no matter how long you've been in business. All the tools, scripts, templates, and examples are handed to you on a silver platter. So, you do step one of the system, and when you're done with that, you move on to step two, and so on. So easy. That's why my customers have gotten such great results from it. You can get yours atThe Client Attraction System.com

© 2010 Client Attraction LLC. All Rights Reserved.


Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System TM , the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.Clientattraction.com

Women's Empowerment: F.R.E.E. Audio CD: "How To Attract All The Clients You Need"

I don't always promote everybody, however, this woman knows
her stuff and I thought I'd give you a little information
about her. I'm always looking for ways to help you
empower your life and business.

Be sure to register for my upcoming call for personal,
spiritual and business empowerment and success!


Fabienne Fredrickson, the Client Attraction Mentor and
founder of ClientAttraction.com has a generous offer (well,
free offer) that I think you'll really enjoy. She developed a
step by step system for attracting clients to your small
business - incorporating all the essential elements needed to
ensure you have clients attracted to you. Fabienne is known
for helping solo-preneuers around the world attract more
clients, make more money and have more time off to enjoy it
all. Fabienne has a FREE audio CD entitled "How to Attract
All the Clients You Need." It retails for $24.95 and she is
giving this away for FREE. Thousands of people have listened
to it and have had dramatic results in their business as a
result.

To get your copy of the free CD, please visit:
http://budurl.com/5kmv

In this FREE audio CD Fabienne covers how she developed the
system and reveals her secrets for attracting clients
consistely and having your business work for you, as opposed
to you always working for the business.

Here's that link again:
http://budurl.com/5kmv

Do you struggle with creating life balance, getting more clients, realizing sustained empowerment as a savvy woman, mompreneur, woman entrepreneur?

Are you getting enough clients or customers for your business? Many of the responses on my survey that I conduct are how can I get more clients? Or I’m trying to find out how to build my business and attract more customers. Many can’t figure out why. Like you, > They know their stuff and feel that they provide good content. > They have great ideas, products and services, however, none of this matters if no-one knows about them. Sadly, they cannot figure out what’s wrong and where to begin. Does that sound familiar?


Maybe yours is not so much about getting clients but about creating life balance. How do you cut through the clutter and build your business or begin taking action to live your best empowered life? How do I take time for me, stay focused and build my business as a mom?

All of the above can be hard to press through and yes, at times you feel alone.
But you're not! I've been there and I have solutions for you. Solutions
that will allow you to live your best empowered life on purpose, right
here and right now!

If any of this sounds like you Join me for my call this week.

Finally breakthrough to more clients, life balance and empowerment.

This is a power-packed Teleseminar series

Thursday, February 4 at 12:15 PM PST 2:15 PM CST 3:15 PM EST

Details and Registration

Yep, it's fr*ee. Remember, registration is required if you want the audio replay. You'll learn some of the tactics I use to draw clients, create life balance and sustained empowerment. Join me on Thursday : Register here – http://budurl.com/m8bv


Don’t look back a year from now wishing you had begun today!

This is the preview call to my 12 week system to breakthrough to
new horizons in your personal, business and spiritual life
"Breakthrough Mentoring and Coaching program!" If you're ready now
and know that you must make change now, a no excuse, take action move
towards your best empowered life you can
go here to learn more and enroll now.